UX/UI Designer specializing in Art Direction & Branding.
Used throughout the conference, print items, web and mobile, this recognizable character becomes the branding of the conference. It gives personality to Bologna’s conference and fits the theme that attracts their audience.
Initial User Flow Sketches
Overview of personal account, dashboard with activities listed, and look at the newsfeed. This is you can connect with friends and see their conference activity.
Floor Explore App
This feature in the app is used to keep guests moving around the conference and discovering new exhibits. Select a riddle to solve, find, snap photo of barcode found at the site, and earn points towards redeeming merch or attending exclusive panels!
Giving users a sense of submersion, the hero image is a whimsical approach appropriate for the feel of the conference.
Stylistic sea creatures, and other fantastical vector images populate the webpage. Key speakers, the city, and the activities featured are all featured on the homepage.