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Fearless Mom

“Parenting with Courage, Purpose, & Laughter”


Branding | Website design

Overview

Julie Richard is the founder of Fearless Mom, a ministry of moms of all ages that empower, encourage, and equip one another through the journey of motherhood.

Our goals were to provide a digital ecosystem for Fearless Mom members and the community to engage and connect to other moms and learn more about the Fearless Mom mission.

This project was designed and developed for pushing personal digital growth for Julie Richard’s ministry, Fearless Mom, in coordination with my team at Alter Endeavors Digital Creative and Zilker Media.

Objectives

Design a personal website launching Fearless Mom as a brand and ministry, utilizing creative assets provided by Zilker Media’s lead designer, Melanie Cloth.

Create an on-brand digital environment for the Fearless Mom community that encourages engagement across social outlets while keeping them informed on how to connect with the brand. Utilizing engagements such as blogs, a conference page, shop, and videos.

Design a website that captures the light, cheery, and joyful voice of Fearless Mom.

Credits

Branding designer - Melanie Cloth

Website designer - yours truly, Jade Wiggins

Website developer - Alex Langford

Visit live site: www.fearlessmom.com

 

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01

Brand book (Designed by Melanie Cloth)

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02

Website Design

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Full layout homepage desktop and mobile

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Full layout ‘Who We Are’ page desktop and mobile

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Note about the design

Using the branding assets created by Melanie Cloth, I utilized the calligraphic font and the bold subhead hierarchy as the leading element that leads the user throughout the site.

The geometric background vector elements provided subtle texture and color while maintaining a bright appearance.

The color palette was used carefully as pops of color within the typography, maintaining a quiet background to convey Fearless Mom’s bright and welcoming tone.

 

03

Mobile

 
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Thank you!